Resume

Philosophy & Approach

I drive growth and innovation by blending AI technology with human-centric, collaborative team environments. My objective as a leader is to build autonomous, high-performing teams while pushing the boundaries of modern search strategy.

Core Competencies

• Search & Strategy: Enterprise SEO, full-funnel marketing strategies, and content strategy for search and AI.
• Emerging Search Tech: AEO/GEO discoverability, Copilot, and Gemini.
• Global Leadership: Management of nearshore and offshore resources, alongside dedicated coaching and mentoring for remote teams.
• Analytics Stack: Google Analytics, Google Search Console, and Adobe Analytics.

Executive Experience

iProspect — A dentsu Brand | SEO Director Jan. 2024 – Present | Remote

• Technical & Enterprise Strategy: Driving technical SEO, content programs, and high-level strategy for clients spanning the retail, SaaS, aerospace, and financial services industries.
• Future-Proofing Search: Leading AEO and GEO test-and-learn initiatives to enhance client brand visibility across large language model platforms.
• Global Team Orchestration: Serving as the primary liaison between U.S. and India teams to foster a cohesive, growth-oriented environment. Currently managing two direct reports while coordinating with 10–15 cross-account contributors across engineering, content, and account teams.

Merkle — A dentsu Brand | SEO Associate Director (Promoted from Senior Specialist)
Jul. 2016 – Dec. 2023 | Remote & Bend, OR Over a seven-year tenure, I advanced from tactical execution to the strategic visionary for eight cross-channel accounts.

• Scaling Operations: Developed a cross-country mentorship program that successfully grew offshore and nearshore team utilization from 26% to 85% within six months, maintaining consistent results thereafter.
• Mentorship & Culture: Built multi-week onboarding programs focused on teaching foundational SEO, building critical soft skills, and seamlessly integrating new members into our team culture.
• Professional Validation: Shared industry insights as a speaker at SMX Advanced. Achieved recognition as a finalist for the US Search Awards based on strict performance metrics, driving a 35% traffic improvement for an enterprise B2C client and a 37% improvement for a local services client.

Previous Experience

• STILLEN | SEO Manager (Nov. 2013 – Jul. 2016)
• Air and Water, Inc. | Marketing Manager (Sept. 2010 – Nov. 2013)

Education

Chapman University — Argyros School of Business and Economics

• B.S. Business Administration (Marketing Emphasis)
• Minor in Art (Photography Emphasis)

Beyond the Screen

When I am not architecting global search strategies or stress-testing a new application workflow, you can usually find me exploring the outdoors. I am a certified PADI Divemaster, and always looking forward to my next family hiking or backpacking trip.